Issue: People are wasting their valuable time to select a title that fits with everyone’s interest.
Question: How might we choose the preferred item so the time of making decisions can be reduced?
Questions
- Do you have a subscription on any video streaming services?
- How often do you use the service?
- How many people are in the household?
- Does anyone else in the household use the service?
- What time of the day do you use the service most?
- Why do you use this over other streaming services?
- What is your mood when using the service?
- Name 3 genres that you normally pick.
- What leads to your decisions?
- Which device do you normally use this service on? (Website / app / TV box etc)
- Tell me how you would select a movie / series on the streaming service you use.
- How long did it take you to choose a movie / series last time?
- Please explain on how you made your decision on choosing a movie / series.
- Tell me your last experience when you were using the service with someone else. (e.g. gatherings, Netflix party)
- How long did it take?
- Have you noticed the top 10 feature?
- Does it affect your decision on choosing what to watch?